While the anti aging creams now available over the counter to the millions of women, and, yes, men, concerned about looking as young as possible for as long as possible almost all contain the same ingredients, their marketers present each one as something unique. You, as a consumer, need to learn how an anti aging cream is formulated, so that you can find the one with the right concentration of ingredients to help your skin. And you can also take other steps in your personal care regimen to ward off the effects of aging. Anti aging cream can’t do it alone.The Skin(ny) on Anti Aging CreamIf you were a fan of the TV sitcom Everybody Loves Raymond, you may remember the many scenes in which Raymond’s wife Deborah would spend time applying anti again cream to her hands. And even though she was a fictional character, her actions are repeated by millions, if not billions, of women the world over every day. The anti aging cream is seen as one of the best defenses against the ravages of time, but is it really all it’s cracked up to be?The maker of every anti aging cream on the market is hoping that you, whether female or male, will believe that it is. Yes, even mean are not being targeted with anti aging cream from such men’s grooming products manufacturers as Biotherm. But no matter what the packaging on any anti aging cream may promise, you should not expect miracles.Marketing PloysThe marketers of any anti aging cream are fully conscious that almost every woman has a deep seated fear of the wrinkles, lines, and age spots which seem inevitable as she ages. So these marketers are not ashamed to claim that their products have been shown, with scientific proof, to fight such signs of aging, even though their scientific proof may be nothing more than the power of suggestion.Almost every anti aging cream will have retinol as an ingredient, and retinol is said to give its users a more youthful appearance both by stimulating new skin cell production and by decreasing the appearance of age spots. Some anti aging creams will contain both alpha and beta hydroxyl acid, which act as mild chemical peels, but the effectiveness of any of these ingredients will depend on their levels of concentration, and their correct application.Well Known Anti Aging CreamsClinique has been a maker of a line of anti aging cream since 1992, when it introduced its Stop Signs anti aging cream. Since then Clinique has developed several skin care products aimed at reducing lines, wrinkles, and the other effects of aging.Olay, whose Oil of Olay has been around for decades, entered the anti aging cream market with its Olay Regenerist, which gets the highest marks among all anti aging creams tested by a consumer protection group. Olay markets its products by encouraging you to “love the skin you’re in.”Help Your Anti Aging Cream Help YouYou probably know from experience that the cosmetic departments at your favorite retail establishments from the local pharmacy to the biggest department stores are simply awash in anti aging creams from the simple to the exotic and from the affordable to the absurdly expensive. A quality anti aging cream can certainly provide benefits, helping reduce the signs of aging, but you should not expect miracles. There are plenty of things you can do on your own to keep Father Time away from your door.Using a sunscreen on your face, even when it’s cloudy; drinking at least eight glasses of water a day to keep you skin hydrated, and eating lots of fresh fruits and vegetables to help you stay detoxified will all have remarkable effects on your skin. Using anti aging cream as a supplement to these measures will certainly help you retain a young appearance as long as possible, but don’t think any anti aging cream will turn back the clock all by itself.
Anti Aging Cream – Marketer’s Fantasy?
2010 Reauthorization of the Child Nutrition Act: Making the Most of This Opportunity
It’s that time again — the 2010 Child Nutrition Reauthorization is underway! If you want to see change in your child’s school food program, your moment to be heard is now. For those of you who are not up to speed on the Child Nutrition Act, it is an essential piece of legislation that helps shape the food programs in American schools. Unlike the National School Lunch Program and School Breakfast Program, which are both permanently authorized, the Child Nutrition Act expires and needs to be reauthorized every 5 years.Because this chance only comes around twice a decade, Reauthorization is an extremely important time to critically evaluate and address what is and is not working in the federal Child Nutrition Programs. This give Capitol Hill the opportunity to reshape and improve the food programs in over 100,000 public and private schools across the country. During this process, it is imperative that Congress allocate sufficient funding and resources in order to integrate greater access to fresh, healthy food for every child, as well as nutrition education that will help cement healthy habits in the future.The Senate has already passed the Healthy, Hunger-Free Kids Act, on August 5, 2010. On a positive note, their version of the Reauthorization is focused on raising the level of nutrition of school food, as well as increasing the number of children who are fed. The bill includes valuable improvements in policies that address the dual challenges of obesity and hunger, but unfortunately the financial aspect leaves much to be desired.Far too many children across the U.S. are affected by these forms of malnutrition, and the increases in the reimbursements that schools receive for the meals they provide are minuscule. The Senate’s goal of making higher quality food more available to more kids is fantastic, except that they haven’t allotted adequate funding to do so. Pledging $4.5 billion over the next ten years, divided among more than 30 million students is only an increase of about 6 cents per meal. This simply is not enough to make the fundamental changes we need.School nutrition programs are struggling to stretch their limited food budgets as it is. It’s already a challenge to produce healthy, balanced meals for students. The rise of food and labor costs makes it nearly impossible for schools to even maintain their current lunch programs, let alone make meaningful improvements to the food they serve.Furthermore, kids need to have access to healthy food throughout the school day. Wholesome breakfast and lunch meals are indispensable, but we need to see healthier items in snacks lines, concession stands, and a trend towards healthy vending machines to make sure that they have access to the nutrition they need, whenever they need it. All of these upgrades require money!Congress needs to pass a Reauthorization of the Child Nutrition Act that encompasses fundamental changes, with proper funding. The House of Representatives still has not passed their bill. This is our chance to call on the Administration to use this time before elections to drastically improve on this legislation. We have an obligation to ensure that healthy, quality meals are provided to children every day at school.Voice your support for healthy school food – this means demanding higher nutritional standards and increased federal funding of school food programs. Contact your Congressional leaders to let them know that child nutrition is a priority!Call the Capitol switchboard: 202-225-3121. The toll-free number is 866-277-7617.The operator will ask you which elected official’s office you would like to be connected to. A staff member will answer your call and you can either leave your message with them, or ask them to be transferred to the staff member who handles child nutrition. If that staff member is out of the office, leave a message and try calling them back later.If you don’t know who your Representative is, visit http://www.house.gov (the “Find Your Representative” tab is located in the upper-left corner).Time is running out — make the most of this opportunity! We can’t afford to put this off for another 5 years.
Top 10 Indian Fashion Designers
The Indian fashion industry has changed drastically over the years and India has evolved as one the most fashion conscious nations in the world. Thanks to some incredibly creative and dynamic fashion designers, Indian fashion has made its mark on the global platform. Check out the fashion designers who are ruling the roost in the fashion circle of the country.Sabyasachi MukherjeeA noted fashion designer from Kolkata, Sabyasachi is the king of traditional clothing. He graduated from NIFT in 1999 and just a couple of years later bagged the Femina British Council’s most outstanding young designer of India award. Cultural traditions of Kolkata, gypsies and antique textiles are his inspiration. His collections are a part of several multi-designer stores in India and his recent collections aim to project India in a new light.Manish MalhotraA top-notch fashion designer, Manish’s designs have been adored by many leading actresses in Bollywood. Manish is one of the first costume designers who ventured into the mainstream fashion with his high-profile couture store in 1999. He is known for creating glamorous designs with traditional Indian textures, colors and embroideries.Tarun TahilianiA famous fashion designer born in Mumbai, Tarun is known for combining traditional aesthetics with modern design. He opened India’s first up-market boutique, Ensemble, which revolutionized Indian fashion. Tarun’s designer clothes are in huge demand in London, New York, Tokyo, Dubai and Hong Kong.JJ ValayaA master of great bridal collections and hand embroideries, JJ Valaya is one of the best Indian fashion designers. He founded House of Valaya, a luxury fashion and lifestyle house in 1992. Fusion of traditional crafts and contemporary haute is Valaya’s specialty.Wendell RodricksWendell started his career as a catering graduate, but found his true calling in fashion designing. His passion for white is well-known and his minimalist chic style is a rage among Indian fashion lovers. Wendell is India’s first designer to be invited to IGEDO, the largest garment fair in the world.Ritu BeriThe first Indian designer to present her collections in Paris, Ritu’s ready-to-wear line earned her rave reviews from the French media. She created her first line of clothing, Lavanya, in 1990 and has designed clothes for Bill Clinton, Prince Charles, Nicole Kidman, Madhuri Dixit and Rani Mukherji.Neeta LullaA renowned Indian designer, Neeta has won the National Film Award on four occasions for the best costume design. In a career spanning over two decades, she has won numerous international accolades too. Her creations are known for their royalty, grace and richness.Rina DhakaRina emerged in the fashion world in the late 1980s and is one of the most creative and innovative designers of the country. Rina is best known for her theme collections and her forte is western wear. Prominent magazines such as Vogue and Elle have featured her works.Rohit BalRohit is best known for using peacock and lotus motifs and his creations are handcrafted to near perfection. He pays great attention to detail and has designed clothes for celebrities like Pamela Anderson, Anna Kournikova, Uma Thurman and Cindy Crawford.Ritu KumarRitu Kumar’s designs offer a great fusion of sophistication and euphoria. She is known to create designs with an amalgamation of contemporary and age old craftsmanship. A veteran fashion designer, she has helped the industry to reach new heights.